Convincing Sales, Acquisition of New Clients, Negotiation (Sales Skills I)

Course objectives

The times of sales, when everything was sold and everyone at all costs are long gone. Today, the emphasis is on the client and his needs. The emotional component in sales is the most important part of it, so we'll talk more about it. We will learn to negotiate effectively and look for ways to reach a satisfactory agreement. We will talk more about how we can look for new clients and how to convince them as effectively as possible about the quality of our products and services.

Course content

• Aspects of sales persuasiveness - sequence and recommended sales process, accuracy, materiality and professional behavior
• Perfect knowledge of products and services - the importance of knowledge of products and services, technical parameters and benefits, differences from competing products and services
• Needs assessment and benefits communication - asking questions and determining customer needs, communicating customer benefits, overcoming objections
• Successful closing of the store - identification of purchase signals, arousal of interest in the product, techniques of closing the sale, how to obtain confirmation and consent from the customer
• Acquisition of new clients - definition of customers and their classification, preparation of sales materials, focusing on customer needs, initial addressing and subsequent communication, building a system for acquiring new customers
• Negotiation - how to process a problematic customer, customer type identification, work with discounts and rebates
   

Additional information

* UTC +1 time zone (DE, BE, DK, NL, NO, SE, AT, ES, FR, IT, SI, SK, CZ, PL, HU, ...)