SWOT analysis is a fundamental tool used by companies to formulate business strategies. It assesses both the current situation of the organization and its external environment.
The acronym SWOT consists of four words:
In translation, it analyzes both the internal environment of the company – strengths and weaknesses, as well as the external environment and market – opportunities and threats.
This analysis is primarily part of long-term strategic planning for a company. It goes beyond merely identifying strengths, weaknesses, opportunities, and threats, as it helps uncover additional strategies and approaches for addressing challenges within the organization.
The internal environment of a company includes factors like organizational structure, distribution channels, as well as employee behavior within and outside the organization.
Strengths reinforce a company's market position and identify areas where the company excels compared to the competition. These may include:
Weaknesses are the opposite of strengths, indicating areas where the organization lags behind the competition. These may include:
Opportunities refer to external circumstances and potential chances that can contribute to business development if leveraged correctly. These might include:
Like opportunities, threats originate from the external environment and can negatively impact the organization, such as decreasing demand or customer dissatisfaction. These influences could be:
Using SWOT analysis, strategies can be developed through the combination of the four quadrants:
| Training name | Training duration | Venue | Price | The nearest date |
|---|---|---|---|---|
| Project Management I (beginner) |
2 days
|
Company in-house training | On request |
According to you
|
| SWOT Analysis |
1 day
|
Company in-house training | On request |
According to you
|
